Play Squishy Brand Story
Brand Slogans
“Squish Your Stress, Play Like a Kid.”
“Squish Your Stress. Speak Without Words.”
“Play Squishy, Grow Squishy – For Kids Who Squish and Adults Who Still Do.”
Brand Story
“PlaySquishy began with an act of grown-up rebellion.”
While coding through Silicon Valley nights, founder Sarah noticed her colleagues’ secret rituals: shredded erasers, crumpled bubble wrap, even armrests dented from anxious grips.
She realized something radical—these logical engineers still craved to squish like kids. But ‘professionalism’ had labeled such urges ‘childish’.
So Sarah declared a quiet revolution.
She engineered CloudGel™, a lab-grade material that legitimizes adult play:
- Durable enough to survive 9,000 stress squeezes, yet tender as a baby’s cheek.
- Serious enough to pose as ‘productivity tools’, but hiding Toy Story-esque Easter eggs (like secret messages emerging when crushed: “Nice try, adulting.”).
Now, from Wall Street desks to London art studios, PlaySquishy is rewriting adulthood:
Real grown-ups never apologize for joy.
Main Products
Squishy is a stress-relief toy centered around tactile interaction, designed to help users release tension and regulate emotions through kneading and squeezing actions. Crafted from non-toxic materials such as silicone, TPR (thermoplastic rubber), or proprietary CloudGel™ (a patented cloud-like gel), it features:
- Slow-rebound elasticity and high flexibility.
- Select variants incorporate sensory enhancements:
• Scent infusion
• Thermal color-changing effects
• Luminescent glow-in-the-dark functionality.
By combining ASMR-inducing tactile stimulation with visual feedback from deformation and rebound, Squishy toys:
- Activate dopamine release in the brain
- Effectively alleviate anxiety
- Boost focus
- Foster a calming sensory experience.